Personal Marketing: Your Platform to Productivity Part II

In Part I of Personal Marketing: Your Platform to Productivity we learned the importance and basic philosophy of a Personal Marketing plan.  In short, we laid the foundation. 

In Part II we will discuss the structure and strategies for personal marketing success.  We will add the necessary layers to not only create your plan but execute it successfully.  We will also introduce you to G.N.O.M.E.S. Sales & Marketing, a foundation for business planning and creating lasting success.

Target Top Performers

A very important and often neglected aspect of personal marketing planning is defining your high-leverage prospects.  These are top prospects, who refer good business regularly.  They are the hardest prospects to reach and that is the very reason a personal marketing plan needs to be taken seriously.

High-leverage clients do not have to time to talk with people who walk through the revolving door.  They are professionals and are more likely to meet with a person behind a professionally-executed marketing plan.

Focus your marketing on 25-50 high leverage prospects and through the continous awarness-development of you, they will, over time, want to meet with you.

Finally, think of a personal marketing plan as a vehicle that creates value for your potential client before it generates direct business for you.  Once the value has been transferred, you will get more business than through traditional means.  You will be in the enviable position of having the First right of refusal of their ongoing business.

Once you complete the analysis described above, you can begin to formulate the overall strategy, the elements of which are:

• Target high leverage prospects
• Maximize high pay-off activities
• Build awareness of yourself, your institution, and your products, in that order.
• Distinguish yourself, your institution, and your products from the competition.
• Use specific communications tools to build, maintain, and reiforce personal selling relationships.

The strategy you develop will determine the specific tactics you will use to market yourself; brochures, letters, presentations and so forth.

The are two final elements of the Personal Marketing program: implementation (a time line for carrying out the tasks referred to above), and evaluation (a means for assessing the effectivness of the program and its elements to allow midcourse correction, if needed).

Now, your plan is complete, you have identified; where you are, where you want to go, the competition, and the marketplace.  What's next? 

G.N.O.M.E.S. Sales & Marketing 

G.N.O.M.E.S. Sales & Marketing is a basic foundation for creating and implementing a successful business plan.  Your Personal Marketing plan has identified where you are, and where you want to go.  Now you must create a clear path on how you are going to get there.

G.N.O.M.E.S. Sales & Marketing will help you set goals and achieve what you set out to do.

G.N.O.M.E.S.
G.oals N.eeds O.bjectives M.ethods E.valuation S.uccess

Goals
What are goals?  What role do goals play in my success.  How to set goals.  What to do with goals.

Needs

What are my client's needs?  How do I address those needs with my products and services?

Objectives

How to convert my long-term goals into short-term objectives that guide my daily activity.  How to perform daily activities that lead to achieving my goals.

Methods

What do I do everyday that will help me reach my goals?  Where do I do it, with whom, and why?

Evaluation

The contstant process of keeping on track.  What records do I need to keep?  When?  Why is it necessary to keep track of my success?

Success

When do I reach out for expanded or reduced goals?  How do I maintain continued success?

"You need a plan to build a house.  To build a life, its even more important to have a plan or goal."
                                       ~ Zig Zigler

G.N.O.M.E.S. will give you the basic structure to not only build a business plan, but implement it.  Using proven strategies, G.N.O.M.E.S. will help you become better organized, effectively manage your time, overcome call reluctance, and set attaibable goals that you can work towards with dedication and passion.

A complete overview of G.N.O.M.E.S. Sales & Marketing is available on our Training Page which can be accessed by clicking the Trainining tab on the main toolbar or by clicking [Here].

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