If you want to connect with people individually or in group presentations, you have to put your ego aside and develop a "Rock Star Attitude." In other words, talent is not enough. Sure, you can play guitar and sing, but audiences don't buy it unless you show them some love.
When you're making a presentation, showing the "love" is easy. Start by maintaining eye contact and smiling - a genuine grin, not a grimace or some plastic version. Lighten up. Don't focus so hard on the pitch that your face looks strained. Bring a little levity, interject some humor and get your audience involved by asking questions and expecting answers. Be prepared and rehearsed, so you can relax and actually enjoy the human interaction of the pitch. Audiences will feel your authenticity.
Sales in its simplest form, connects people with what they need. The sharper your ability to discern prospect and client needs, the greater your sales success. But the easier you make it for your client to relate and communicate with you, the easier it will be to discern those needs in the first place.
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