The Power of Positive Influence: To Sell is to Serve

People don't want to be sold. While they generally love to buy, they DO NOT want to be sold. Consultative selling uses the power of positive influence rather than persuasion. Provide your clients with solutions to their needs and help them make an educated decision based on the information you have provided.

Persuasive selling may occassionally provide a customer however, long-term success requires one to develop clients.

 CUSTOMERS shop at "Brand X" one day and "Brand Z" the next, depending on who has the best sale.

CLIENTS are for life, they come back to you time and time again based on the service you provide not the product you "sell".

Success is where preparation meets opportunity.
                                                - Zig Zigler

THINK of ways you can represent your products and services as solutions to your client’s problems, not as products they may or may not need.

SELL YOUR ABILITY to help your client solve their problems and not your ability to provide the client with products and services he can obtain from many other sources.

AVOID SELLING PRICE. If all you sell is price then you need the “BEST” price every day and you will have customers not clients.

You want to get your prospective clients to sell themselves on using your opporutnity, product, or services as a tool with which to accomplish their goals.

Remember:

To Sell is to Serve . . . Telling is not Selling!

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